In 2020, I lost every client during the pandemic. No leads. No clarity. No plan.
So I focused on one platform: LinkedIn. And I treated it differently. Not as a content game, but as a positioning tool. Over time, that shift changed everything.
I've since helped coaches, creators and business owners turn their profiles into lead engines, including LinkedIn Top Voices and some of the top 1% creators on the platform. My approach is simple: