LinkedIn authority scorecard

Does your LinkedIn reflect your authority?

You might be better at what you do than your profile suggests. Answer 15 quick questions and see where your LinkedIn undersells you.

15 questionsAbout 3 minutesRead by Imran personally
3 minutes to clarity

Authority shows up in three places

I've reviewed hundreds of LinkedIn profiles, from coaches and consultants to founders and business owners. The ones that win clients make their authority obvious to a stranger. The scorecard checks the three places it has to show up.

01

Clarity

Do people know what you're the authority on?

Your offer, your audience and your headline say one thing, clearly.

02

Proof

Can they see why they should trust you?

Results, recommendations and a profile that matches how your clients describe you.

03

Presence

Does your content show your expertise?

A steady body of work that shows how you think and brings people to you.

Don't just take my word for it

What people say

“Imran helps you see how you truly show up online. His expertise ... is outstanding. Plus, he's such absolute pleasure to work with.”

Amanda Davies
Amanda DaviesCoach for Lawyers

“I would highly recommend Imran to any of my colleagues, connections, and friends. I'm grateful for the support he provides!”

Chris Laping
Chris LapingChange Coach for Executives

“I would recommend Imran ... for guidance on personal branding. He genuinely shares what he knows with a sincere desire to see you succeed.”

Yolanda Vazquez
Yolanda VazquezFinancial Well-Being Coach

“Imran understands what it takes to help coaches and creators succeed on LinkedIn. I'd gladly work with him again in the future.”

David Wood
David WoodCoach for Business Owners
More recommendations on LinkedIn ↗
Why it works

Built on the lens I use with clients

This isn't a generic checklist. It's how I look at a client's LinkedIn before I position it: where their real authority is, and where the profile hides it.

  • See where your LinkedIn undersells you
  • Know which of the three areas to fix first
  • Get a personal reply from me, not an automated report

Uncover your strengths and weaknesses

I built this for coaches, consultants, founders and business owners whose expertise is real but doesn't come through online. No fluff. Just clarity.

Imran Khushal, founder of DZLRS INC
Who reads your answers

Hello, I'm Imran

I built this to help you see what I couldn't see when I started.

In 2020, I lost every client during the pandemic. No leads. No clarity. No plan.

So I focused on one platform: LinkedIn. And I treated it differently. Not as a content game, but as a positioning tool. Over time, that shift changed everything.

I've since helped coaches, creators and business owners turn their profiles into lead engines, including LinkedIn Top Voices and some of the top 1% creators on the platform. My approach is simple:

  • 1Clarify what you offer
  • 2Position yourself with intent
  • 3Share content that drives trust and conversations
15 questions. 3 minutes.

See if your LinkedIn matches your expertise

And what's quietly holding it back.

Question 1 of 15
Press A, B, C or D to answer
Last step

Where should your results go?

Your score is ready. Add your details to see it. I read every scorecard myself and reply personally.